Company News

Lady Gaga, Cyndi Lauper New Faces of Viva Glam

Fundraising campaign from MAC Cosmetics.

Author Image

By: TOM BRANNA

Editor

This spring, M∙A∙C Cosmetics and the M∙A∙C AIDS Fund will introduce its new Viva Glam spokeswomen: Lady Gaga and Cyndi Lauper. As part of the “From Our Lips” campaign, M∙A∙C will introduce Viva Glam Gaga and Viva Glam Cyndi lipsticks. Each lipstick will retail for at $14 with 100% of the selling cost donated to the M·A·C AIDS Fund. The M·A·C AIDS Fund, the heart and soul of M·A·C Cosmetics, was established in 1994 to support men, women and children affected by HIV/AIDS globally. It is a pione...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters